Privacy Policy

Last updated: April 8, 2025

This Privacy Policy describes how RiKeep Fitness (the "Site," "we," "us," or "our") collects, uses, and discloses your personal information when you visit ritkeep.de (the "Site"), use our services, make a purchase, or otherwise communicate with us regarding the Site (collectively, the "Services"). For the purposes of this Privacy Policy, "you" and "your" refer to you as a user of the Services, whether you are a customer, website visitor, or any other individual whose data we have collected in accordance with this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to this Privacy Policy

 

We reserve the right to update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.

Data Subject Rights

 

As a data subject, you have the following rights:

• In accordance with Art. 15 GDPR, you can request information about your personal data processed by us; furthermore, you can request information regarding the purposes of processing, the categories of personal data processed, the recipients or categories of recipients to whom your data has been or will be disclosed, the planned storage period or the criteria for determining the storage period, the origin of your data if it was not collected from you, the existence of automated decision-making including profiling and, if applicable, meaningful information about its details such as logic, scope, and effects, the existence of a right to rectification or erasure of the data concerning you, the right to restriction of processing or objection to this processing, the existence of a right to lodge a complaint with a supervisory authority; finally, you have a right to information as to whether personal data has been transferred to a third country or to an international organization and – if so – about the appropriate safeguards in connection with the transfer;
  
• In accordance with Art. 16 GDPR, you can request the immediate rectification of inaccurate personal data stored by us or the completion of your personal data;
  
• In accordance with Art. 17 GDPR, you can request the erasure of your personal data stored by us, unless the processing is necessary for exercising the right to freedom of expression and information, for compliance with a legal obligation, for reasons of public interest, or for the establishment, exercise, or defense of legal claims;
  
• In accordance with Art. 18 GDPR, you can request the restriction of the processing of your personal data, if you dispute the accuracy of the data, the processing is unlawful but you reject its erasure and we no longer need the data, you need the data that we no longer need for the establishment, exercise or defense of legal claims or you have objected to the processing in accordance with Art. 21 GDPR, but it has not yet been determined whether our legitimate grounds for data processing outweigh your interest;
  
• In accordance with Art. 20 GDPR, you can request to receive your personal data, which you have provided to us, in a structured, commonly used and machine-readable format or to have it transmitted to another controller;
  
• In accordance with Art. 21 GDPR, you can object to the processing of your personal data, provided that there are reasons arising from your particular situation or the objection is directed against direct marketing and the legal basis for the processing of personal data is legitimate interests pursuant to Art. 6 para. 1 lit. f GDPR;
  
• In accordance with Art. 7 para. 3 GDPR, you can withdraw your consent given to us at any time. This means that we will no longer be allowed to continue the data processing based on this consent in the future;
  
• In accordance with Art. 77 GDPR, you can lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, your place of work or the place of the alleged infringement.
  

If you wish to assert the aforementioned data subject rights, you can contact us at any time using the contact details provided above.

How We Collect and Use Your Personal Information

 

To provide the Services, we collect the information listed below. The information we collect and use varies depending on your interactions with us.

In addition to the specific uses set forth below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and protect or defend the Services, our rights, and the rights of our users and third parties.

What Personal Information Do We Collect?

The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term "personal information," we are referring to information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You

Information you directly submit to us through our Services may include:

• Contact Information – including your name, address, phone number, and email.
• Order Information – including your name, billing address, shipping address, payment confirmation, email address, and phone number.
• Account Information – including your username, password, security questions, and other information used to secure your account.
• Customer Support Information – including information you choose to include in communications with us, for example, when sending a message through the Services.

Some features of the Services may require you to directly provide us with certain information about yourself. You may choose not to provide this information, but doing so may prevent you from using or accessing these features.

Information We Collect Through Your Use

We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, your network connection data, your IP address, and other information about your interaction with the Services.

Information received from third parties

Finally, we may receive information about you from third parties, including vendors and service providers who collect information on our behalf, such as:

• Companies who support our Site and Services, such as Shopify.
• Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment, fulfill your orders, and provide you with the products or services you have requested, to fulfill our contract with you.
• When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any information we receive from third parties will be treated in accordance with this Privacy Policy. Please also see the "Third-Party Websites and Links" section below.

How We Use Your Personal Information

• Providing Products and Services. We use your personal information to provide you with the Services and to fulfill our contract with you. This includes processing your payments, fulfilling your orders, sending notifications related to your account, purchases, returns, exchanges, or other transactions, creating, maintaining, and otherwise managing your account, arranging for shipping, facilitating returns and exchanges, and other functions and functionalities related to your account. We may also enhance your shopping experience by allowing Shopify to link your account to other Shopify services you use. In this case, Shopify will process your data in accordance with its privacy policy and consumer privacy policy.
• Marketing and Advertising. We may use your personal information for marketing and advertising purposes, such as sending you marketing and promotional messages by email, text message, or postal mail, and showing you advertisements for products or services. This may also include using your personal information to better tailor the Services and advertising on our Site and other websites. If you are in the EEA, the legal basis for these data processing activities is our legitimate interest in selling our products in accordance with Art. 6 para. 1 lit. f GDPR.
• Security and Fraud Prevention. We use your personal information to detect, investigate, and take action on potentially fraudulent, illegal, or malicious activities. If you use the Services and register an account, you are responsible for keeping your account details safe. We strongly recommend that you do not share your username, password, or other access credentials with anyone else. If you believe your account has been compromised, please contact us immediately. If you are in the EEA, the legal basis for these data processing activities is our legitimate interest in ensuring the security of our Site for you and other customers in accordance with Art. 6 para. 1 lit. f GDPR.
• Communicating with You and Improving Our Services. We use your personal information to provide you with customer support and to improve our services. This is in our legitimate interest to respond to you, provide you with effective services, and maintain our business relationship with you (Art. 6 para. 1 lit. f GDPR).

Cookies

 

Like many other websites, we use cookies on our Site. For specific information about the cookies we use in connection with providing our shop via Shopify, please see https://www.shopify.com/legal/cookies. We use cookies to operate and improve our Site and Services (including remembering your actions and preferences), run analytics, and better understand user interaction with the Services (in our legitimate interest to administer, improve, and optimize the Services). We may also permit third parties and service providers to use cookies on our Site to better tailor the Services, products, and advertising on our Site and other websites.

Most browsers automatically accept cookies by default. However, you can set your browser to remove or reject cookies through your browser settings. Please be aware that removing or blocking cookies can negatively impact your user experience and may cause some Services, including certain features and general functionality, to not work properly or to no longer be available. Additionally, blocking cookies may not completely prevent us from sharing information with third parties, such as our advertising partners.

 

How We Share Personal Information

 

In certain circumstances, we may share your personal information with third parties for legitimate purposes, subject to this Privacy Policy. Such circumstances may include:

• With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, order fulfillment, and shipping).
• With business and marketing partners to provide services and send you advertisements. Our business and marketing partners will use your information in accordance with their own privacy policies.
• When you direct, request, or otherwise consent to us sharing certain information with third parties, such as to send you products or through your use of social media widgets or login integrations, this is done with your consent.
• With our affiliates or otherwise within our corporate group, in our legitimate interest to run a successful business.
• In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

We share the following categories of personal information and sensitive personal information about users for the purposes stated above in "How We Collect and Use Your Personal Information" and "How We Share Personal Information."

Category	Categories of Recipients
Identifiers such as basic contact information and certain order and account information Commercial information such as order information, purchase information, and customer support information Internet or other similar network activity, such as Usage Data Geolocation data, i.e., locations determined via an IP address or other technical means	Vendors and third parties who perform services on our behalf (such as internet service providers, payment processors, fulfillment partners, customer support partners, and data analytics providers) Business and marketing partners Affiliated companies

We do not use or disclose your personal information without your consent or for the purpose of inferring your personal information.

With your consent, we share personal information for advertising and marketing activities as follows.

Third-Party Websites and Links.

 

Our Site may contain links to websites or other online platforms operated by third parties. If you follow links to websites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee or accept responsibility for the privacy or security of such sites, including the accuracy, completeness, or reliability of the information found there. Information you provide in public or semi-public areas, including information you share on third-party social networking platforms, may also be viewed by other users of the Services and/or users of such third-party platforms, without limitation as to its use by us or by a third party. Our inclusion of such links does not automatically imply endorsement of the content on such platforms or their owners or operators, except as disclosed on the Services.

Children's Data

 

The Services are not intended for use by children, and we do not knowingly collect personal information from children. If you are a parent or guardian of a child who has provided us with personal information, you may contact us using the contact information provided below and request that the data be deleted.

As of the effective date of this Privacy Policy, we have no actual knowledge that we share or sell (as those terms are defined by applicable law) personal information of individuals under 16 years of age.

 

Security and Retention of Your Information

 

Please note that no security measures are perfect or impenetrable, and we cannot guarantee absolute security. In addition, any information you transmit to us may not be secure during transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on various factors, including whether we need the information to administer your account, provide the Services, comply with our legal obligations, resolve disputes, or enforce other applicable agreements and policies.

Your Rights

 

Depending on your place of residence, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute and apply only in certain circumstances. In certain cases, we may refuse your request to the extent permitted by law.

• Right to Access/Information: You may have the right to request access to the personal data we hold about you, including details on how we use and share your data.
• Right to Deletion: You may have the right to request the deletion of personal data we hold about you.
• Right to Rectification: You may have the right to request the correction of inaccurate personal data we hold about you.
• Right to Data Portability: You may have the right to obtain a copy of the personal data we hold about you and, under certain circumstances and subject to certain exceptions, to request that we transfer this data to a third party.
• Right to Opt-Out of Sale, Sharing, or Targeted Advertising: You may have the right to instruct us not to "sell" or "share" your personal data or to object to the processing of your personal data for purposes considered "targeted advertising" under applicable privacy laws. Please note: If you visit our website with the "Global Privacy Control" opt-out option enabled, we will automatically treat this as an objection to the "sale" or "sharing" of information for the device and browser you used to visit the website (depending on your location).
• Restriction of Processing: You may have the right to ask us to stop or restrict the processing of your personal data.
• Withdrawal of Consent: If we rely on your consent to process your personal data, you may have the right to withdraw that consent.
• Right of Appeal: If we deny your request, you may have the right to appeal our decision. You can do this by responding directly to our denial.
• Manage Communication Preferences: We may send you promotional emails. You can unsubscribe from these emails at any time using the unsubscribe feature provided in our emails. If you unsubscribe, we may still send you non-promotional emails, for example, about your account or your orders.

You may exercise these rights as described on our website or by contacting us using the contact details provided below.

We will not discriminate against you for exercising any of these rights. We may need to collect information from you, such as your email address or account information, to verify your identity before we can provide a substantive response to the request. Subject to applicable law, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before we accept such a request from an agent, we will need to verify with them that you have authorized them to act on your behalf. We may also need to confirm your identity directly with us. We will respond to your request promptly as required by applicable law.

Complaints

 

If you have any complaints about how we process your personal data, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, you may have the right, depending on your place of residence, to appeal our decision. To do so, please contact us using the contact details provided below or submit your complaint to your local data protection authority. A list of the competent data protection supervisory authorities for the EEA can be found here.

International Users

 

Please note that we may transfer, store, and process your personal data outside of your country of residence. Your personal data will also be processed by employees, as well as external service providers and partners in these countries.

When transferring your personal data to countries outside Europe, we rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses or equivalent contracts from the competent UK authority, unless the data transfer is to a country that demonstrably provides an adequate level of protection.

Contact

 

If you have any questions about our privacy practices or this privacy policy, or would like to exercise your rights, please call us or send us an email at support_eu@ritkeep.com.

For the purposes of applicable data protection laws and unless expressly stated otherwise, we are the controller of your personal data.